WRITING

The 'why' behind your numbers.

Most finance content tells you what to track. I explain why it matters—so you can make decisions with confidence.

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Tactical

Your Chart of Accounts Is a Signal to Investors. What's Yours Saying?

A messy chart of accounts tells investors something they can't unhear: this founder doesn't actually understand their business. Here's what separates amateurs from operators.

January 7, 2026 · 8 min read
Founder Mistakes

The 3 Finance Mistakes I See in Every Failed Diligence Process

After 15 years on the buy side, I can predict which deals will fall apart within the first hour of diligence. Here are the patterns.

January 7, 2025 · 8 min read
Glass Box

What "Glass Box Finance" Actually Means

I keep using this term, so let me define it properly. It's not just transparency—it's traceability. Here's the difference.

January 2, 2025 · 6 min read
Frameworks

The 5 Levels of Startup Finance (And How to Know Where You Are)

A framework for understanding finance maturity. Most startups plateau at Level 3. Here's what it takes to break through.

December 28, 2024 · 10 min read
Founder Mistakes

Why Your 'Clean Books' Aren't Actually Clean

You passed your audit. Your accountant says everything looks good. But here's what they're not checking—and what will kill your deal.

December 21, 2024 · 7 min read
Tactical

How to Build a Data Room That Doesn't Scare Investors

I've reviewed hundreds of data rooms. Most are disasters. Here's exactly what to include, how to organize it, and what to leave out.

December 14, 2024 · 12 min read