CalculatorIntermediate

CAC, LTV & Payback Calculator

Model your customer acquisition economics

Your Inputs

Customer Acquisition Cost
$15.0K
Monthly Revenue per Customer
$2.0K
Gross Margin
75%
Monthly Churn Rate
2.5%

Formulas Used

Lifetime = 1 / Churn Rate
LTV = Monthly Rev × Margin × Lifetime
Payback = CAC / (Monthly Rev × Margin)
LTV:CAC Ratio
4.0x
Healthy
Customer Lifetime Value
$60.0K
Payback Period
10.0 mo
Excellent
Customer Lifetime
40 mo
Healthy Unit Economics
Strong unit economics. You have room to invest in growth.

Cumulative Cash Flow per Customer

How long until you recover your acquisition cost

Industry Benchmarks

LTV:CAC Ratio
Target: 3:1 or higher
4.0:1
Payback Period
Target: < 12 months
10.0 months